Branding & Transit Marketing Services
Lowcountry Regional Transportation Authority
In 2018, the LRTA launched the first-ever public transit system serving the Town of Hilton Head Island, SC, a trolley system designed to alleviate congestion during the peak summer season. Lost Art Communications developed the system’s branding (“The Breeze”), logo design, website design and development, marketing plan, trolley dedication and ribbon-cutting event, promotional and “how-to-ride” videos (available on the Breeze Trolley YouTube channel). Our services continue to include social media management, special trolley promotional items and events, strategic marketing alliances, and printed collateral including a full-scale trolley route map and rider's guide.
Click here to visit The Breeze's YouTube Channel
Transit Marketing Services
Merced The Bus
Lost Art Communications served as the long-term transit marketing services contractor for the Merced Council of Government (MCAG) and Transit Joint Powers Authority for Merced County (Merced’s The Bus) from July 2016 through June 2019. We used our transportation expertise to produce a wide variety of results for the customer and their passengers, including two very successful and award-winning social media contests. Tasks have included daily social media management, print advertising, Transit System Map design, event planning and promotion, streaming audio advertising, development of a video and photography library, website support, outdoor billboards and street banners, promotional items design, and production of a printed Rider’s Guide.
Video Production Services
The Lost Art Communications Team was selected in 2018 to produce a suite of five “how-to-ride” videos for Columbia’s public transit agency, The COMET. The videos include tutorials on how to plan a trip on the transit system, how to ride the fixed-route buses, and how to reserve a trip and ride the system’s ADA paratransit DART service, how to "Catch the Cap" the Soda Cap Connector, and how to take advantage of the COMET's new technologies. The COMET is using the videos for marketing purposes as well as for staff training.
Click here to view The COMET videos on YouTube.
Marketing Plan/Short Range Transit Plan
Lost Art Communications served as the marketing plan subconsultant to LSC Transportation Consultants for the update to the Short-Range Transit Plan (SRTP) for the Yosemite Area Regional Transportation System (YARTS). YARTS is the area transit system serving Yosemite National Park. Tasks included visiting with and interviewing various stakeholders in the success of YARTS including regional transit authorities, tourism bureaus, and local visitors’ centers and the Yosemite Conservancy. The YARTS Board adopted the final SRTP in January 2019.
Branding and Business Development
Total Transit Enterprises / totalride
Lost Art supplies proposal management and support for the firm’s growth in the transit and paratransit contracting market, as well as the implementation of a new company name and brand. Lost Art has developed a robust library of marketing support materials. Results included the award of a new taxi services contract at the Phoenix Sky Harbor International Airport and retention of key transit contracts in Phoenix and Tucson, AZ.
Loveland Sweet Shoppe
In 2017 and 2018, Lost Art Communications was retained by Loveland, Ohio’s own Loveland Sweet Shoppe to assist with two separate marketing campaigns. In the first campaign, our team developed a promotion to generate more business for the Shoppe during the historically slowerdays of business following Halloween but prior to the Holidays.Lost Art developed the “Trick-or-Treat Trade-in for the Troops” campaign inviting customers to bring in unwanted or leftover Halloween candy in exchange for a 20% off coupon to use prior to Thanksgiving.
Non-Profit Social Media Management
Friends of the Little Miami State Park
Since 2017, Lost Art Communications has been managing the Facebook page and activities for the Friends of the Little Miami State Park, a non-profit volunteer group that assists in maintaining the 50-mile long Little Miami State Park recreational trail in Southwest Ohio. These daily efforts include original and shared posts, graphic design, events management, and promotions.